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The Fratellis have teamed up with Beyond the Green and Future For Humanity Foundation to work towards making them one of the first fully climate positive bands in the world.
The carbon footprint of the band - who will show their support at the Beyond The Green festival at St Luke’s on Saturday night - will be audited, and they will look to reduce it wherever possible.
Then any remaining carbon will be offset by planting and growing hemp around the world and even in Scotland, with farmers being paid for carbon credits, through the work of Melinda Woolf and the Future For Humanity Foundation.
The long-term partnership between the band and the two organisations is a commitment to work towards becoming fully climate positive as quickly as possible.
Jon Fratelli said: "This is something we have thought about a lot - we are conscious of the mark we leave on the planet and we do try to do what we can already.
"But this partnership is really exciting. We were approached by Beyond The Green and Future For Humanity and loved what they are doing.
"They are staging a festival in Glasgow at St Luke's this week and we are making it our official after show party so we will be there to show our support for their incredible work.
"We want to do much more though and this is a very long-term partnership.
"We have fully committed to working with the team to become climate positive.
"This means we will reduce our carbon footprint wherever possible, and what is left over will be offset by growing hemp.
"It's a really exciting partnership and I am looking forward to learning more about hemp and the amazing things we can do with it."
Melinda’s Future For Humanity Foundation project, works with Regen Impact, and with farmers in growing crops and sequestering carbon towards achieving the United Nations Global Goals.
She believes that musicians, artists and the entertainment industry have a huge role to play in making the world take notice and accept that hemp can be a vital part of creating the solutions that are needed to ensure climate change and making the Global Goals reality.
Melinda said: “It’s incredibly exciting to welcome The Fratellis to the Future For Humanity family.
“We will work closely with them from NOW to offset with an aim to minimize their carbon footprint and make them climate positive. Regenerative Agriculture is a standout showcase that demonstrates the best of solutions that are available. In growing crops, Regenerative Agriculture impacts ‘Life on Land’ as this way of farming sequesters more carbon than traditional agriculture crops. In manufacturing, such crops as industrial hemp can replace almost everything that humans use, and not only can it make products that can be biodegradable, they are actually regenerative in nature and good for the planet when grown due to its carbon sequestration and soil remediation properties.
“There is no point in shaming or blaming nations, leaders, companies or people for what has been done wrongly in the past – it’s about looking to the future and making the positive changes that are possible now. We must find the moonshot solutions that ensure a bright future for humanity. The Fratellis are committing to doing their part in this and we are so happy to be working with them on this incredible project.
“This is what we do. We want to inspire other artists to join us, to work with us to make them climate positive and in turn inspire their fans and their peers within the industry.
“So we invite other musicians and the entertainment industry as a whole to talk to us – we would love to work with you. Together we can change the future for all of us, so let’s get started.”
Beyond The Green work closely with the Foundation and they are staging a massive fringe festival at St Luke’s in Glasgow this weekend – they will welcome The Fratellis to the event on Saturday night as their official after show party.
Founder Sam Cannon said: “Beyond the Green and Future for Humanity are delivering REAL environmental and humanitarian solutions with the plantation of industrial hemp.
“We are thrilled that such a globally renowned band as The Fratellis have embraced what we are doing – we have huge plans with them to make a positive impact and lead the way for other artists to follow.
“This is a landmark step for the entertainment industry and we are going to change the world for the better, with The Fratellis.”
The band have enjoyed huge success this year and worked closely with numerous charities, but frontman Jon and his bandmates Baz and Mince have wanted to take action on their carbon footprint and environmental impact for a long time.
So the opportunity to work with Future For Humanity Foundation and Beyond The Green is hugely exciting for the band.
Jon said: “To be involved in this partnership is a no brainer for us. Our need to act on Climate Change is obviously a prominent news story at the moment due to COP26 but climate change is an issue that's been on our minds for a long time.
"We want to do what we can and working with Beyond The Green and Future For Humanity helps us to take massive steps, quickly and easily.
"I would absolutely encourage other bands and artists to do the same - talk to the guys and help make a difference now.
"It's our responsibility to take action, rather than talking about it.
"In the short time since teaming up with Sam, Melinda and their organisations, we have learned a huge amount.
"There's still this air of mystery around hemp and it is kind of dismissed by a lot of people as they think it's just about people smoking weed.
"That's just not the case. Hemp can be used for so many things, it's the fastest way to suck carbon out of the air and you can do everything from build houses to making paper, plastic and clothing from it.
"I'd love to make a hemp record one day - the actual vinyl - and we are exploring this too.”
For more information or to request interviews contact Mickey McMonagle at Dirt Comms
Mickey@dirtcomms.net or +44 7818 013 798
Beyond The Green is at Saint Luke’s, Glasgow from Friday until Sunday